Modern Conditions Of Globalization Research Articles

МЕНЕДЖМЕНТ СИСТЕМИ УНІВЕРСИТЕТСЬКОЇ ОСВІТИ: ІНТЕГРАЦІЯ ІНСТРУМЕНТІВ ШТУЧНОГО ІНТЕЛЕКТУ ТА ЕТИЧНА ГРАМОТНІСТЬ В УКРАЇНІ

Formulation of the problem. In the modern conditions of globalization, innovative technologies are an integral part of a person's everyday life, contributing to the educational community's rethinking of the value-meaning boundaries of the existing domestic university education and its management, shifting traditional methods of teaching and learning to more modern ones - student-centered and personalized for the student of education. The purpose of the research is to study the trends in the application of artificial intelligence tools in the domestic modern approaches to university education, as well as to offer recommendations for ensuring the effective management of the education system in higher education institutions. The object of the research is the process of adapting the management system of Ukrainian university education to the ethical principles of European literacy. The methods of the research used in the research are general scientific methods, in particular, historical, dialectical, comparative, phenomenological, systemic analysis and the method of generalization. The hypothesis of the research is the assumption that the integration of AI technologies into the educational paradigm is a necessary requirement of modernity for the Europeanization of domestic education and the formation of an ethical management system. The statement of basic materials. In connection with the current changes in postmodern society, we can observe the mass introduction of AI technologies as a product of human activity, in particular, in the university education system, in the teaching and learning process, which provides an interactive approach, individualization of learning, adaptability, motivation to independence and self-realization of the learner education In this context, innovative teaching methods require a modern teacher to have scientific readiness, critical and logical thinking, the ability to actively involve the learner in the educational process, etc. The originality and practical significance of the research is determined by proposing measures for the effective implementation of a new philosophical understanding of the management system of university education and science in general. Conclusions and perspectives of further research. We believe that in the conditions of digitization of the educational space, further research will be relevant regarding a detailed review of the conceptual apparatus in the direction of the development of AI technologies, and also the issue of tracking the results of the students' success in the context of the use of modern methods of teaching and learning by teachers will become especially urgent.

ТРАНСНАЦИОНАЛИЗАЦИЯ КИТАЙСКИХ КОМПАНИЙ: УСПЕШНЫЕ СТРАТЕГИИ ПРОДВИЖЕНИЯ БРЕНДОВ

The article examines successful internationalization strategies of Chinese brands. The features of effective positioning of Chinese brands on the world stage are explored using the examples of Haier and Lenovo. The opportunities and challenges faced by companies in modern conditions of globalization and geopolitical dynamics are analyzed. Using the example of two companies, several effective strategies for promoting brands abroad are proposed.

The budgets development of international projects in the context of improving the efficiency of foreign economic activities

Introduction. Effective management of international projects in modern conditions of globalization and ever-increasing competition is becoming an important success factor for many enterprises, requiring, at the same time, large intellectual, resource, and financial costs. One of the key elements of successful project implementation is a properly formed budget, which determines financial resources and costs necessary to achieve the set goals. However, despite the fact that budgeting, the result of which is the formation of the budget, is not a new practice of domestic organizations, difficulties and problems still arise in its implementation. The purpose of the paper is to identify the problems of the budget development of international projects by domestic enterprises in the context of increasing the efficiency of foreign economic activity and to develop recommendations for their solution. Results. The budget is the result of budgeting, which is an integrated management technology that is directly implemented at the first stage of the management process and forms the basis for its implementation. In the process of developing the budgets of international projects, a detailed analysis of the effectiveness of the use of financial resources, formed sources after the completion of the project and the ineffective use of information in the field of risks is often not carried out, which often leads to an increase in the expenditure part over the revenues in the budgets of international projects. In order to ensure optimal use of resources, improve the budgeting process and make better management decisions, the management staff of domestic enterprises is recommended to implement post-project analysis as the last stage of developing international project budgets. It is a post-completion evaluation of the project, analyzing actual and projected budgets for time, cost, and quality. And also to include the stage of risk management in the process of developing the budgets of international projects. This phase will involve justifying resource allocation decisions and carrying out an assessment of the cost of the measures to be taken to minimize, accept, eliminate or transfer risks. Conclusion. In conditions of uncertainty, recommendations for domestic enterprises to carry out post-project analysis to obtain information about existing advantages and disadvantages in the formed preliminary budgets and the introduction of a risk management stage in the development of the budget at all stages of the implementation of an international project will allow domestic companies to be more efficient in the implementation of foreign economic activities and to use your finances rationally.

MODERN STATISTICAL TRENDS OF EXPORTS BY SEA TRANSPORT TO THE CIS COUNTRIES

Nino Abesadze 
 Email:nino.abesadze@tsu.ge
 Associate Professor, Ivane Javakhishvili Tbilisis State University 
 Tbilisi, Georgia
 https://orcid.org/0000-0002-6564-2771
  
 Otar Abesadze 
 Email:o.abesadze@gmail.com  
 Associate Professor, Georgian National University SEU 
 Tbilisi, Georgia
 https://orcid.org/0000-0003-1644-4995
  
 Nino Paresashvili 
 Email:nino.paresashvili@tsu.ge 
 Associate Professor, Ivane Javakhishvili Tbilisis State University 
 Tbilisi, Georgia
 https://orcid.org/0000-0001-7645-6491
 Abstract. In the modern conditions of globalization, the use of sea transport is becoming more and more popular, the share of which is quite high in export trade relations. 
 The main goal of the paper is to outline the trends in export under the conditions of sea transport and to determine the main parameters. Analysis, synthesis, induction, deduction were used in the research process, as well as specific   statistical    methods:   observation,   grouping,  and analysis. For   the   purpose of analysis, data were processed, and indicators   were   calculated    with computer software SPSS.
 Over the years, historically, the CIS has been and still is one of the major trade partners of Georgia. Its share in the total volume of exports is almost 50%, which was characterized by certain fluctuations in 2016-2022. If at the beginning of the period, only 35% of Georgia's total exports went to CIS countries, by 2019 its share increased to 53.8%. 
 Export relations with the CIS are mainly carried out by road (81%), while marine transport has a share of 9.8%. In 2016-2022, the average annual growth rate of exports to the CIS countries amounted to 123.9%, while the increase of exports by sea transport was 19% annually during the same period. In 2022, the share of exports by sea transport decreased, which makes up 4.7% of the total export in the CIS countries, which is 5.9 percentage points lower than the previous year's figure. Despite the fact that before and after the pandemic, Georgia has active trade relations with the countries of the region, bat a large part of re-exports, 94%, goes to the CIS countries, by road and then by sea.
 Georgia's total export to the CIS increased by 33.3% compared to the previous year, while local export decreased by 1%. The increase in exports to the CIS was largely related to the increase in re-exports because in this period re-exports increased by 76%. Despite the growth of domestic exports, re-exports have a significant share in the total exports of Georgia with the CIS, and its change affects the characteristics of foreign trade. Accordingly, the ratio between local export and re-export is variable, which amounted to 0.69 in 2022.

STUDY ON THE INVESTMENT APPROACHES OF RURAL REGIONAL ECONOMIC DEVELOPMENT IN CHINA

In the modern conditions of globalization and economic development, the management of investments in agricultural production has become an important issue in the development of China's national economy. Understanding the relevant concepts of agricultural investment, analyzing its environment, building a scientific and sound structure, determining the proper scale and implementing an effective agrarian economic investment strategy scheme are very important to promote the modernization of agricultural production processes, increase the productivity of agriculture as a sector of social production in which people use the natural conditions of the environment, rely on the physiological functions of animals, plants and microorganisms, and strengthen and control the life of organisms through labor to obtain the material products needed society and farmers' incomes. Research and improvement of the theory of management of agricultural investments can help in making management decisions, increase the efficiency of commodity producers and strengthen the stability of rural areas. This article examines in detail the theoretical foundations and practical application of agricultural investment management, with the aim of providing useful recommendations and reference materials for decision-makers in the agricultural sector by defining basic concepts, analyzing the foundations of theory and research methods. Thus, relevant concepts and main problems of agricultural investment management and theories of economic growth of rural areas by investing in the agricultural sphere were presented. Various views of the classical theory of economic growth and development of rural areas were collected; the main obstacles to the development of agricultural investment are identified, including state macro-control at various stages of regional development.

The right to education as a component of the effective development of legal culture

The main thesis of the proposed research is that in modern conditions of globalization, the realization of the right of citizens to education is an important and necessary condition for the development of society and the state. The right to education provides everyone with knowledge, skills, the development of creative abilities, guarantees the effective functioning of state and public institutions, national security, maintains stability in society and contributes to the development of a democratic, social rule of law state. The purpose of the study is to develop a holistic concept of constitutional and legal provision of the right to education in the Republic of Kazakhstan, taking into account international experience and developing proposals for improving domestic legislation regulating the right to education. The methodological basis is a system of philosophical and ideological approaches, principles, general scientific and special scientific methods that provided an objective analysis of the subject of research. The article substantiates that the state is also interested in ensuring the right to education for everyone, since it is education that creates qualified labor potential, provides training for professional specialists capable of effectively managing public affairs and performing its tasks. In turn, as a rule, an increase in the educational and qualification level of a person is the basis for salary growth, which affects the increase in tax deductions to the state budget, its filling, and therefore leads to economic growth of the state and society as a whole. The effective functioning of the education system in the state contributes to reducing unemployment (pupils, students belong to the category of the employed population), ensuring the vital activity of state institutions, national security, building a social state and establishing stability in society. Special attention in this article is paid to the implementation of scientific analysis of the right to education in the Republic of Kazakhstan in the context of modern international experience. The article makes a number of new theoretical conclusions and proposals, in particular: the signs of the right to education are classified into general (inherent in all categories of human and civil rights) and special (reveal the peculiarity of the right to education in the system of constitutional rights); the concept and content of the principles of the right to education are defined, what are the fundamental principles, ideas that determine its essence and the general direction of development.

GROUP DYNAMICS AND COMMUNICATIONS: SELECTION OF TOOLS TO SUPPORT STUDENT PROJECT LEARNING

In the modern conditions of globalization and widespread digitalization, cooperation between people in virtual environments is becoming an important condition for the success of both individuals and teams. This trend is also reflected in the education industry, and in the context of a high degree of uncertainty in access to educational resources and communication tools caused by the COVID-19 pandemic or military operations on the territory of Ukraine, the need to use flexible methodologies is actualized not only in training future IT specialists. At the same time, the use of online support tools for project-based learning and Agile project management contributes to the improvement, and under certain conditions is the only way to organize, cooperate between members of dynamic teams, form students' digital competence and soft skills, and gain professional experience. Based on the results of the analysis of scientific publications, Jira, Asana and Notion were identified as the most common IT project management tools and Trello - to support project-based learning and manage Agile teams. The results of a survey conducted among 1st and 4th year students of the Faculty of Information Technology of the National University of Life and Environmental Sciences of Ukraine (NULES) as part of the implementation of diagnostic measures in the study of the discipline "Group Dynamics and Communications" are the basis for determining the effectiveness of using Trello as a means of supporting student project-based learning, the importance of students gaining educational experience of online project interaction and group dynamics, as well as creating conditions for early professional self-determination of students and gaining experience in professional activities and online interaction. It has been confirmed that professional experience has the greatest influence on the choice of project-based learning support tools: students with professional experience more often choose professional tools for the implementation of educational projects.

ЧЕМАЛ КАК ЦЕНТР ЭТНОКОНФЕССИОНАЛЬНОГО ТУРИЗМА В РЕСПУБЛИКЕ АЛТАЙ

The promising "Big Altai Program" is being developed in the south of Western Siberia. The concept of "Big Altai" covers the regions unique for tourism – Gorny Altai ( the Altai Republic) Rudny Altai (Altai Territory), Sayano-Altai (the Republic of Khakassia and the Republic of Tyva), Gobi Altai and Mongolian Altai (Mongolia). Based on the collected information, the development of ethnological-confessional tourism in the Altai Republic is highlighted by the author. In modern conditions of globalization, it takes place the unification and commercialization of ethnic culture of the Altaians (the titular ethnic group of the republic), Russians ( the ethnic majority of the region), and Kazakhs as a local large diaspora. In changing tendencies of the Russian society development, there is a belief that through ethnic tourism it is possible to return to ancient national traditions. For the local population and specialists involved in tourism services, it is an active factor of regional development, a source of employment. For the guests, ethnological-confessional tourism represents both an attractive sphere of communication and a direct entry into an unknown and little-known culture. According to the archival materials by the collector A.V.Anokhin, referring to the beginning of the last century and stored in the Peter the Great Museum of Anthropology and Ethnography (Kunstkamera) in St. Petersburg, the Altai regional tourism has a 100-year history. In the XIX century, the Altai Spiritual Mission was founded in the village of Chemal, which now-days has become the center of modern ethnological-confessional tourism in the region. In 2000, the Church of St. John the Theologian was restored on the Patmos rock near the Katun River, which became an Orthodox shrine that attracts tourists. The island of Patmos is associated with two priests by name of Makarius who served in the Chemal camp at different times. The locals called the island Makarievsky, since Father Makarius (Glukharev), the founder of the camp, was the first; and later, in 1916, there served Father Makarius (Nevsky). The history of the village of Chemal determined the restoration of Orthodox shrines, turning this village into a center of ethnological-confessional tourism in the Altai Republic.

ECONOMIC INCLUSION AT THE INTERNATIONAL AND REGIONAL LEVELS: THE FINANCIAL ASPECT

Introduction. Economic inclusion at the international and regional levels refers to the active participation and integration of all individuals, communities, and countries into the global economy. It aims to ensure that no one is left behind and that economic opportunities and benefits are accessible to all, regardless of their socio-economic background, gender, ethnicity, or geographical location. By promoting economic inclusion at the international and regional levels, countries and organizations can foster economic growth, reduce inequality, and create a more inclusive and sustainable global economy. It requires collective efforts and a commitment to ensuring that the benefits of economic development are shared by all segments of society. The purpose of the article is to analyze the features of economic inclusion and its financial aspects, to form a set of effective tools to ensure financial inclusion in conditions of sustainable development. Results. The article analyzes and defines the main concepts of the research area: “economic inclusion” and “financial inclusion”, presents the main components of economic inclusion and defines the financial aspects of economic inclusion, which in the future provide an opportunity for the formation of financial inclusion. A conceptual approach to ensuring economic inclusion at the international and regional level, taking into account the financial aspect, has been formed. Conclusions. According to the results of the study, the need to ensure economic inclusion at the international and regional level has been proven, and the need to take into account the financial aspect of the development of inclusive economic relations has been proven. The presented results of the research make it possible to form the next steps regarding the study of the problems of economic inclusion in the aspect of the development of financial inclusion and to focus the vector of research precisely on the components of financial inclusion, as the main elements of ensuring the inclusiveness of the country’s economy in modern conditions of globalization and integration.

ФІНАНСОВІ ІНСТРУМЕНТИ ДЛЯ ЕФЕКТИВНОГО УПРАВЛІННЯ РИЗИКАМИ В УМОВАХ ГЛОБАЛІЗАЦІЇ

The article discusses key financial instruments for effective risk management in the context of globalization. The main focus is on portfolio diversification as a strategy to reduce potential losses and ensure stable income. Also covered are derivatives on commodity markets, including futures, options and swaps, which allow investors to hedge against price fluctuations. Insurance is considered as an additional tool for risk management. The article emphasizes the importance of a deep understanding of the market, analysis of risks and opportunities, as well as the need for a strategic approach to investing in modern conditions of globalization. In the constantly changing global economic landscape, investors face numerous challenges that require flexible and innovative approaches to risk management. Attention is focused on geographic and sectoral diversification as methods of reducing the risk associated with specific regions or sectors of the economy. In addition, the role of education and continuous learning in the process of making investment decisions is considered. It was determined that only a combined approach, which includes various financial instruments and strategies, can provide investors with the necessary protection against risks and help achieve longterm financial success in the conditions of globalization. The relationship between globalization and the growing complexity of financial markets is presented. Globalization means that local events in one country can have global consequences, which in turn affects risk management strategies. The importance of understanding the cultural, social and political characteristics of different regions becomes key to effective investing. There is also a focus on technological innovations that provide investors with new tools and opportunities for market analysis, risk forecasting and portfolio optimization. Artificial intelligence, blockchain and other advanced technologies can become decisive in providing competitive advantages in a globalized world.

МОДЕЛЮВАННЯ СИСТЕМИ ЗБАЛАНСОВАНИХ КРИТЕРІЇВ УПРАВЛІННЯ БІЗНЕС-ПРОЦЕСАМИ

Questions related to the need to change the management procedure and the introduction of business processes into the activities of any organization are relevant in the conditions of the world's rapidly developing economic system. The growing need for managers to coordinate the organization's actions and systematize human resources management is due to the goal of unifying the satisfaction of market demand. Companies all over the world are looking for new levers that will allow them to take leading positions in the market. A high-quality, competently constructed system of business processes and other factors supporting competitiveness become the minimum condition for presence on the world market. Under these conditions, it is especially important to ensure the proper functioning of individual production enterprises, which is confirmed by the growth of its market value. Solving the issues of increasing business efficiency is impossible without the formation of an effective business model. For the prosperity of the enterprise, the manager needs not only to plan and analyze the process of performing the main tasks, but also to be able to manage all business processes and control them, to achieve consistency in the actions of employees. In order to remain competitive in today's market, a business must be cost efficient. In order to achieve the efficiency of the processes, it is necessary to adjust the flow of activities. Any activity is a process, and business process management (BPM) is a technology of effective process management in order to achieve their maximum efficiency. BPM technology sets the task of automating the management of processes in your business, allowing, nevertheless, to transform it later. Optimizing business processes is a necessary tool for ensuring the efficiency of enterprises in modern conditions of globalization. BPM includes a number of systemic aspects. The enterprise is considered as an open system with inputs, processing and outputs. Effective operation of the enterprise is ensured by alignment with strategic goals. The implementation of each of the principles of management helps to better satisfy the interests and needs of consumers and improve the results of the enterprises.

Digitization process in the local self-government: International-legal experience

Digitalization of the activity of state authorities and local self-government bodies significantly facilitates communication between citizens, the state, and businesses. In modern conditions of globalization and comprehensive digitalization of the service sector, the development and implementation of digital technologies in the field of local self-government are taking place. Due to this, the authors analyzed how the transformational path to digitization in the field of local self-government in Ukraine and abroad is taking place in detail. The purpose of the work is to study the international legal experience of digitalization of local self-government, to determine the main advantages and problematic aspects, as well as the peculiarities of the implementation of digitalization tools in municipal administration. The methodological basis of this study is such methods as logical generalization, method of economic analysis, method of comparison, graphic methods, method of theoretical generalization, the system method, methods of positive and normative analysis, metaphysical method, historical method, synergistic method, and intuitive method. As a result of the conducted research, both the national and international experience of digitalization of local authorities were analyzed and the prospects for the development of digital management tools in the near future were noted.

The social conditioning of criminal responsibility for illegal deprivation of liberty

Personal freedom is an inalienable property of a person embedded in his very essence, it is the embodiment of individuality and self-sufficiency of everyone, a normal condition for the development of an individual and society as a whole. We suggest that socially dangerous acts, which are provided by art. 146, 1461, 147, 149, 151, 349, 3491, 371, 444 of Criminal Code of Ukraine.Every time, researching the issue of the existence of criminal responsability and the forms of its implementation, scientists do not bypass the question of the social conditioning of these legal phenomena. In modern conditions of globalization, all civilized countries are trying to build their legislation, including criminal legislation, and, accordingly, to develop a system of countermeasures against socially dangerous acts, based on international normative acts. The international legal need to establish criminal law prohibitions in Ukrainian legislation depends on the international obligations that Ukraine has assumed before the international community. In accordance with such obligations, national legislation must be brought into line with the requirements and recommendations established in international legal documents to which Ukraine is a party. All these conventions establish the right of a person to personal freedom. In addition, some of them contain provisions on the need to establish criminal responsability and punishment for crimes related to illegal deprivation of liberty.Characterizing the criminally illegal acts connected with illegal deprivation of liberty to date, and analyzing in detail their crime-forming features, one should talk about their social danger. And the nature and degree of public danger of such criminally illegal acts is determined by the value of the entire system of criminal law protection objects, which are negatively affected.

Musical art at the present stage of Kazakhstan the conditions of the creative industry

Annotation. The article is devoted to the study of the musical performing arts of Kazakhstan in the aspect of the creative industry. At the present stage, in connection with the desire of the country’s economy to change the industrial sector to a creative one, creative activity needs to adapt to new conditions, faces visible changes that occur in the process of creating new material and its presentation.The purpose of the study is to draw attention to topical and complex issues that require reflection and study in the field of education, economics and international experience, which directly affect the activities of music performers in Kazakhstan.Taking into account the fact that presenting and expanding the position of creative activity in the international arena is relevant today, it is extremely important to train qualified personnel capable of realizing such ambitious tasks. Comparing the models of traditional and creative economies, one can see a rise in the level of the knowledge sector, including education, new technologies, scientific research and discoveries.In this work, the following methods are used: historical and chronological, which made it possible to consider the prerequisites for the emergence and development of modern pop instrumental performing arts in Kazakhstan; comparative, revealing the activities of performers in the field of pop instrumental art in a creative economy, as well as sources of income for performing musicians; interviewing, which made it possible to support the statements of the authors of the article with a reasonable opinion on the issues under study.It should be noted that within the framework of the presented research topic, for the first time, methods for generating income from various types of performing activities, a review of international experience and target indicators of musical performers of the instrumental genre were put forward for consideration, which in the future will directly contribute to the activities of the creative economy of Kazakhstan.The central idea of this work is a high degree of professional quality of healthy food products, as a high proportion of the creative industry sectors. The phenomena of the entire modern musical sphere are the organization of the educational process and expedient programs aimed at increasing the creative thinking of the student and improving the quality and number of qualified personnel who are able to creatively approach the development of the initiative and take an active part in the development of the cultural and economic growth of the country.Summarizing the materials of the work, we can come to the conclusion that in the modern conditions of globalization, music is an integral part in the lives of most people. More than ever, a topical field for research is pop instrumental performing arts in the aspect of intensive popularization of the creative industry in Kazakhstan, which needs a deeper scientific understanding. The potential of this sector is underestimated due to insufficient media coverage, lack of informative and substantiated research and statistical data, legislative provisions, and significant financial support.In line with the political course of the country, an extremely important task is to promote the cultural and economic segment aimed at the development of the creative industry associated with the education and formation of a society with a creative mentality and activity, capable of creating relevant and popular projects.

Conceptual provisions on management of adaptation processes of industrial enterprises in conditions of uncertainty

Introduction. The strengthening of the impact on the socio-economic system of processes in Ukraine is related to globalization and contributed to the activation of scientific research in the field of management of the adaptation process at domestic enterprises in the conditions of the variability of the external environment. The high level of dynamism and uncertainty of the external environment in the modern conditions of globalization, the imperfection of management methods, in particular in the adoption of justified management decisions in a short period of time, leads to negative trends that can be traced in the key performance indicators of domestic enterprises. Adaptation is the tool that can ensure the balance of the internal state of the business entity to the changing requirements of the external environment, which requires the improvement of the existing mechanism in enterprise management at all levels of hierarchies and the implementation of individual elements of adaptive management. The conducted studies prove not only the importance, but also the necessity of organizing the management of adaptation processes at industrial enterprises in the field of mechanical engineering on a permanent basis. The relevance of this topic is determined by the strengthening of the impact on the socio-economic system of Ukraine in the processes related to globalization, which contributes to the activation of scientific research in the field of management of the adaptation process at domestic enterprises in the conditions of the variability of the external environment, and necessitates a clear justification of the conceptual provisions regarding the management of the adaptation processes at industrial enterprises in modern conditions. The purpose of the research is to consider and analyze the processes of adaptation of economic systems and to highlight conceptual provisions for managing the processes of adaptation at industrial enterprises in conditions of uncertainty. Key words: adaptation, conceptual provisions, enterprise management, adaptation processes.

Управление молодыми талантами

The need for effective management of young talents is due to the modern conditions of globalization of the economy, the impetus for the development of which is the intellectualization of business processes, the use of advanced technologies, and the disclosure of the multipotential of employees of organizations. Talented employees are an important asset for solving business problems of companies, as well as a resource, the development of which must be planned. The aim of the study is to analyze modern practical approaches to managing young promising employees. The importance and significance of the development of soft skills (soft skills), such as critical thinking, analysis, problem solving and communication, was noted. The article discusses the concept of talent management: planning, selection, introduction to work, performance management, training and development, compensation, analysis of critical skills. Attention is focused on the connection between training and the implementation of assigned tasks, development of potential and strengths of each employee.

МЕТОДОЛОГІЯ ДОСЛІДЖЕННЯ ТОЛЕРАНТНОСТІ МІЖ АРАБСЬКИМ І УКРАЇНСЬКИМ СУСПІЛЬСТВАМИ

The issue of methodology in research of tolerance between Arabs and Ukrainians, particularly, their communication in different fields of society, is rather relevant in the modern conditions of globalization. The significance of the research lies in the fact that the present stage of development of international relations between Ukraine and Arabic countries is marked by the increase of migration processes caused by military, economic, political and cultural factors. In this context, there arises the problem of inter-religious relations, which requires more profound study of religious sources with the view of acquiring objective knowledge. This method enables the formation of right outlook, which consequently leads to further tolarantization of societies. One of the methods of solving the outlined problem is the study of Christian motives in Islam with the comparative analysis of facts mentioned in the Holy Books. Particularly, the study of the stories about the birth of Jesus Christ in the Holy Book of Coran, Their comparison with the similar story in the Bible, and their interpretation bear significance in the setting of religious dialogue.

АНАЛІЗ ОСНОВНИХ ФАКТОРІВ, ЩО ВПЛИВАЮТЬ НА ФІНАНСОВІ РИЗИКИ ПІДПРИЄМСТВ В УМОВАХ ГЛОБАЛІЗАЦІЇ

The article considers the key factors that affect the financial risks of enterprises in the conditions of globalization. Given the rapid changes in the international business environment, the author analyzes the role of international competition, exchange rate fluctuations, economic, political, technological, environmental and socio-cultural changes. The main attention is paid to the relationship between these factors and their influence on the stability and competitiveness of enterprises. The importance of adaptation, strategic planning and innovative approach for effective risk management and use of new opportunities provided by the globalized market is emphasized. The study focuses on the importance of corporate social responsibility, ethics and environmental sensitivity in modern conditions of globalization. The author examines how businesses can use these aspects as strategic tools to enhance their reputation, strengthen relationships with consumers, and ensure long-term growth. The article also provides practical recommendations for enterprises seeking to optimize their activities and minimize potential risks in the face of globalization. In conclusion, the author emphasizes that only flexible, innovative and responsible enterprises will be able to succeed in a dynamic and unpredictable global economic landscape. In the context of the constant evolution of the global market, the article also considers the importance of continuous learning and development for enterprises. Adaptation to new technologies, understanding the cultural characteristics of different markets and the ability to quickly respond to changes become key competencies of a successful enterprise. The role of international cooperation and partnership in the conditions of globalization is determined. The formation of international alliances, joint ventures and strategic partnerships can help companies gain access to new markets, resources and technologies, as well as share risks. An important aspect is also emphasizing the role of leadership in managing the risks and challenges of globalization. Effective leadership based on strategic vision, empathy, and ethical principles can inspire teams to excel despite external challenges. In conclusion, the author urges enterprises to be ready for uncertainty, accept challenges as opportunities and strive for continuous development and improvement. Only such an approach will allow enterprises not only to survive, but also to prosper in the conditions of a globalized world.

СУТНІСТЬ ІНФОРМАЦІЙНОЇ БЕЗПЕКИ В УМОВАХ РОЗВИТКУ СУЧАСНОГО СУСПІЛЬСТВА

The article considers the conceptual foundations of the essence of information security of Ukraine from the standpoint of various researchers. The analysis of scientific sources revealed that information security in general and at the elemental level is characterized by scientific, systematic and has many aspects. It is proved that ensuring information security of Ukraine is a defining direction of state policy, on which the existence of the state, its national security, socio-economic development and the corresponding place in the world community will depend. Objectives of the state policy of Ukraine in the field of information security: protection of information sovereignty of the state in modern conditions of globalization; ensuring information adequacy for decision-making by state bodies, enterprises and citizens; realization of constitutional rights and freedoms of citizens, society and the state to information. Emphasis is placed on the main tasks of the state information policy and the purpose of the state policy in the field of information security of Ukraine is to manage real and potential threats in order to create the necessary conditions to meet the information needs of man and citizen and national interests. The study of the essence of information security of Ukraine is associated with the formation of a quality information security system that will meet modern requirements and urgent needs of Ukraine. The shortcomings of the state information policy of Ukraine in modern conditions are revealed, which are connected with the lack of effective state policy, insufficient development of the national information and communication infrastructure. It is established that the state policy in the field of information security can be presented as a set of national goals, interests and values, strategies and tactics developed and implemented by public authorities to regulate and improve information processes in all spheres of society and state. Today, in order to develop an effective system of information security in Ukraine, there is a need for a thorough study of the works of scientists and researchers on this topic.

ЕКОНОМІЧНІ АСПЕКТИ НАЦІОНАЛЬНОЇ ІДЕНТИЧНОСТІ ЯК УМОВА ЗАБЕЗПЕЧЕННЯ БЕЗПЕКИ ТА РОЗВИТКУ ДЕРЖАВИ

The lack of political will to build new common identifiers for citizens threatens national security and the possibility of the state's continued existence. For Ukraine in the conditions of war and transformation of the global economy, the formation of a common identity is one of the basic problems of national security and economic development of the state. The purpose of this study is to substantiate the theoretical and methodological foundations for ensuring the security of the state and the development of the national economy, taking into account national self-identification and the principles of economic nationalism. In order to perform the research tasks, the peculiarities and the significance of national self-identification are determined. National and spiritual self-identification as a subjective characteristic acquires special significance in the modern conditions of globalization and urbanization of life. National identification presupposes a number of obligatory social aspects and is defined as the state, social, cultural affiliation of an individual, and not his anthropological and ethnic identity. Threats to national self-determination and national security are formulated: the lack of linguistic and cultural homogeneity threatens damage to national interests – interregional confrontation, civil war, etc. Decreased levels of trust between people and the state, civic activity, negatively affects the functioning of democratic institutions, the economy and the involvement of people in political life. Modern features of national identity formation are identified. At the present stage, people living in megacities largely reproduce the trends and models of social behavior of alienation, degradation of social relations and a high level of irrationality of decisions. Having destroyed the traditional economic models of life of basic social groups (territorial communities), most states have failed to introduce new qualitative models of social interaction in terms of public resources and self-reproduction. It is substantiated that for the formation of common mechanisms of security and development of people need common means of communication, value systems, as well as a common goal of development, which are formed in the field of culture. That is why culture is a determining social institution for ensuring the security and life of the people from the standpoint of biological and socio-economic reproduction. It is proved that the optimal community for self-reproduction and formation of criteria of national identity is a territorial community in which it is possible to distribute social roles for all, build horizontal ties, create cultural institutions and ensure efficient management. The directions of development of national identity are formulated: established ethnic culture and traditions, supplemented by economic identifiers, developing joint management practices; transform existing and create new cultural practices that provide economic identity, mechanisms of collective economic interaction and models of rational collective choice; to promote the understanding that the culture of life and security ensures the development of the people and the state. Modern culture of security of the people and development of the state should be formed taking into account modern life practices, scientific and technical progress.